California Coastal Rural Development Corporation
Cal Poly San Luis Obispo
Clovis Community College
California State University, Bakersfield
Central CA Network
FOR IMMEDIATE RELEASE
DATE: Wednesday, September 11, 2019
Phone: (209) 228-3506
2019 Merced County Business Assessment Project Reveals Valuable Insights on Challenges Facing the Local Small Businesses
Merced, CA: Forty-nine percent of local small businesses recently surveyed by the UC Merced Small Business Development Center (SBDC) in Merced County report that their greatest challenge is finding new customers and markets. Forty-six percent say that finding quality employees is their second biggest hurdle.
“This marks the second year we have administered this important survey,” explains UC Merced SBDC Executive Director Kurtis Clark. “These finding were among many valuable insights gathered from 356 in-person interviews on the issues and challenges facing small businesses in Merced, Los Banos, Livingston, Atwater and Winton.” Conducted between June 10thand August 9th, some intriguing highlights include:
Clark also noted that 71% of respondents were not previously aware of the SBDC; 53% expressed interest in learning more. Hosted by the UC Merced, since 2003, the Central CA SBDC Regional Network has assisted thousands of companies, from start-ups to established firms with no-cost consulting services, workshops and assistance in sourcing funds.
“Our intention is to conduct this survey annually in our business communities to measure changing needs over time, and look at ways the SBDC can provide solutions, programs and services that can help address their needs, and help these companies grow and succeed.”
The research project was sponsored by Merced County, City of Merced, UC Merced, the State of CA, the Governor’s Office of Business and Economic Development (GO-Biz), and the US SBA.