Central CA SBDC Regional Network
Helping Your Business Start, Grow and Succeed

POSTPONED Mariposa: Getting Locals and Visitors Alike Out of Their Cars and Into Your Business

Monday, March 30, 2020 - 5:30pm to 7:00pm

Businesses understand the importance of encouraging locals and visitors alike to stop, park and spend their valuable disposable dollars to drive sales and boost the bottom line. But just how does a business stand out and capture their fair share of the market with the growing competition, online shopping options and seasonal fluctuations in the economy. 

During this workshop, attendees will learn how to leverage their assets while exploring new opportunities to reach existing as well as new markets. 

Topics shared at this workshop will cover:

  • The importance of a business' social media brand in supporting"must stop here" decisions prior to a visitor's arrival
  • Why a community's visual presence and a business's storefront are key in capturing a shopper's attention 
  • An array of cost effective marketing tactics that are designed to help turn locals and visitors alike into loyal customers for a life time
Board of Supervisors' Chambers
5100 Bullion Street
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.