Heather Dopson is a Community Builder at GoDaddy and her mission in life is to help people lose their J-O-B and find their J-O-Y. She is an international speaker on the topics of social media, entrepreneurship, community and digital marketing. In this interactive workshop, Heather will navigate you through the various platforms and how each might be applicable to your business. One of the most overlooked components of social media is how to measure the effort you’re putting into it and if that work is really producing results for you. Walk away with actionable insights and steps to immediately implement to level up your social performance.