The author of "Zipline to Success, Fast-Track Marketing Strategies to Accelerate Your Sales & Profits" will discuss frugal ways businesses can engage customers and increase awareness on this week’s free webinar presented by the Small Business Development Center at CSU Bakersfield.  

“Managing Your Small Business beyond the Pandemic” will be online Wednesday, April 13 from 12 noon to 1 p.m. 

Host and SBDC director, Kelly Bearden will begin with a look at a bill passed by the House of Representatives last week that would inject $42 billion into the Restaurant Revitalization Fund. Other topics will include updates on current government pandemic relief programs, and small business recovery opportunities. 

Bearden will be joined by award-winning author and marketing consultant, Claudia Newcorn. She will discuss budget-friendly ways businesses can strategically reposition themselves, engage their existing customers, and increase awareness. Newcorn will provide marketing examples from companies that survived the pandemic.

Questions from attendees will be taken.                                                                 

This marks the 109th in the weekly “Webinar Wednesday” series that provides reopening and current pandemic relief updates on available federal, state, and local funding options, tax credit programs, employee programs, and other opportunities helpful to employers and business owners. 

The SBDC provides free one-on-one consulting to help small business owners. New and existing businesses can go to www.csubsbdc.com for more information or to sign up for assistance.