Learn 25 strategies and tactics designed to help small businesses easily create social media content, build audiences, and increase engagement on this week's free CSUB SBDC webinar.
Host and SBDC director, Kelly Bearden is joined by SBDC business advisor Jeff Simpson, owner of Eastern Sierra Marketing, an agency that specializes in social media management. He previously worked as the Mono County Economic Development Director, and director of sales for the Reno Bighorns, a minor league NBA team in Reno, Nevada.
Michelle Genovese, Public Information Officer with the U.S. Small Business Administration’s Office of Disaster Recovery and Resilience also joins Kelly. She provides information on the seven open disaster declarations for Kern County.
This marks the 337th episode of the “Webinar Wednesday” business series that provides news and information helpful to employers and business owners.
The CSU Bakersfield SBDC provides free one-on-one help to small business owners. New and existing businesses can sign up to meet with a business advisor at no cost by clicking here!
TIMESTAMPS
00:00 Intro
00:26 What’s up today March 5, 2025
03:13 Poll Question #1: “Which is not a currently declared SBA disaster affecting Kern County?
04:44 Poll Question #2: “What marketing platforms do you primarily use for business?
06:07 Poll Question #3: “What is your biggest business issue right now?
07:59 Kelly introduces Michelle Genovese, Public Information Officer with the U.S. Small Business Administration’s Office of Disaster Recovery and Resilience
08:52 Michelle begins her presentation on 7 open disaster declarations for Kern County SBA Disaster Business Loan Options https://lending.sba.gov/
13:38 Kern County deadlines to apply for SBA Economic Injury Disaster Loans
15:21 SBA Disaster Business Loan Options
16:03 Kelly rejoins Michelle for discussion
18:25 Free Human Resources Hotline for Employers in Central Valley of California
19:06 Community Calendar – West Kern Economic Alliance – Wasco
19:47 Community Calendar – East Kern Economic Alliance – Ridgecrest
22:23 Kelly introduces Jeff Simpson, CSUB SBDC consultant and owner of Eastern Sierra Marketing
23:46 Jeff begins to speak
25:07 #1 - Go Invite People to Follow Your Page!
26:09 #2 Start Using Business Meta Suite - Business.Facebook.com
27:12 #3 Get Verified with a Blue Badge!
28:20 #4 Make Sure People Can Check in at Your Physical Location
29:45 #5 Optimize Content for Mobile
30:03 #6 Use Vertical Images and Videos
30:47 #7 Keep Your Post Copy Short
31:29 #8 Use an Emoji
32:08 #9 Add Facebook Pixel to Your Website
32:55 #10 Set up a Free Marketing Call with Meta Pro Team
33:37 #11 Start Micro Boosting
34:27 #12 Use Advantage+ Placements
35:29 #13 Set up Auto Response Messages
36:05 #14 Share Your Content in Facebook Groups
36:43 #15 Market Your Channels
37:26 #16 Start Tracking Your Analytics
39:14 #17 Check on Your Competition
40:01 #18 Check Conversions on Google Analytics
40:39 #19 Start Using AI
42:23 #20 Use AI for Video
43:15 #21 Use Content Free Website for Pictures and Video
44:05 #22 Use Canva for Light Graphic Design and Templates
44:42 #23 Need More help? Get it at UpWork.com
45:45 #24 Mix Up Your Content
46:33 #25 Create Highlight Covers for Your Instagram Page
47:55 Questions and Answers with webinar attendees
