Digital Advertising Workshop (HYBRID)

Dan will walk you through the process of how to test new business ideas very quickly.
The process utilizes paid ads from platforms such as Google, Instagram, Facebook and/or LinkedIn along with simple one-page websites that only the targeted customers will see. This method is very low cost and enables small business owners to focus on features/benefits their targeted customers really care about.
Speaker: Dan Weeks, Director of Employer Partnerships at Fullstack University
Dan teaches Entrepreneurship at Cal Poly and is the Entrepreneur-In-Residence for the SLO Hothouse. Dan is a serial entrepreneur that has started and sold companies.