Central CA SBDC Regional Network
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Krazy Rolls Modesto Ca
" “The SBDC has been a great resource, and I trust them to give me advice and guidance. I use them as a sounding board for new ideas, which helps me develop and focus our marketing efforts, such as our catering and whole sale programs. I have a proper HR program in place. And thanks to their help, I was able to launch a new e-commerce website, and secure funding for expansion.” -Adalberto Vega, Co-Owner
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Krazy Rolls - Modesto, CA

Opened in January 2018, Krazy Rolls in Modesto, CA, specializes in gourmet cinnamon rolls, hand-crafted in small batches and baked fresh daily on the premises. Customers can choose from a wide array of delicious toppings to create the perfect roll.

Entrepreneurs and co-owners Adalberto Vega and Sandra Avila started Krazy Rolls in late 2017 with a clear mission: to make the best-tasting cinnamon rolls possible. Vega is an experienced baker, and Avila had managed a Cinnabon. They combined their knowledge to launch a shop where people could enjoy freshly-baked rolls. Vega focuses on sales and marketing, and recipe enhancements; Avila manages the store.

As Vega looked for new ways to build the business, he contacted the Valley Sierra Small Business Development Center for consulting assistance in HR, marketing and financing, and has worked with a team of four expert consultants to develop an HR employee handbook, obtain financing for further growth, create a cutsomer-centric website, and prepare and implement a marketing strategy.

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.